


Write a strong, keyword-heavy META Description tag that is It should be pithy, include the keywords, and have some pizzazz to “get the click.” Write a strong, keyword-heavy TITLE Tag that is Identify the keyword target that your page is targeting.Once you understand what the three META tags do, you have some optimization homework. This brings us to your SEO optimization task. I recommend you use it as your “note to self” about what keywords you are targeting. It doesn’t help you, and doesn’t hurt you. If you look at Google, you’ll see that the summary of this page on Google is:Īnd, the META keywords tag is essentially ignored. Get a motorcycle insurance quote and get protected now.” And the META keywords tags says to Google, essentially – nothing, as it’s ignored). So essentially, the TITLE tag says to Google, “Hey, this is a web page about: Motorcycle Insurance Quotes – Join #1 Insurer | Progressive, the META description says to Google, “Hey, Google, if you’re willing, use this as the summary on Google, “Ride with the #1 motorcycle insurance company and get more savings & protection for your money. Let’s take a look at the Motorcycle Insurance page at at, which ranks #1 on Google for ‘ motorcycle insurance.’ Once you land on that page, RIGHT CLICK > VIEW SOURCE and look for the TITLE, META DESCRIPTION, and META KEYWORDS TAG. So, for example, the TITLE tag is a META tag and essentially it tells Google and the human reader what a particular web page is about. So first of all, what’s a META tag? A META tag is any tag that appears within the or header tags, with META, of course, referring to information about information. META TAGS are an important piece of the SEO puzzle just not the only piece, so don’t let the blithering idiots on the blogosphere confuse you into thinking that a) they don’t matter, or b) they’re all that matters. You will hear a lot of nonsense on the blogosphere, namely 1) that META tags don’t matter, and 2) that all you have to do is put your keywords into your META tags. Watch ‘ The Major META Tags for SEO – Title, Meta Description, and Keywords Tags‘ on YouTube!
